In a world where young people often feel pressured to choose between parenthood and their dreams, 24-year-old Esethu Anita Boya, known to many as “Anita”, is proving that with consistency and the right opportunity, you can have both.
Anita’s journey is not one of a straight path to success, but rather a story of resilience after a major setback. In 2023, the bubbly and outgoing young woman made the difficult decision to drop out of university due to personal reasons. Facing an uncertain future and caring for her newborn son, she found herself at a crossroads.
The turning point came in 2025 during her maternity leave. When her sister first introduced her to Table Charm (TC), Anita was skeptical. “At first, I wasn’t interested because I thought TC was a company for older people,” she admits.
To help her sister, she agreed to post products on social media, with her sister handling the actual accounts. However, when September 2025 arrived and Anita received her first rebate of R115, her perspective shifted instantly. That small payment sparked a deep curiosity about the business model and its potential.
“I wanted to understand why I got paid and what I had done to earn it,” Anita says. As she began to grasp the “Ama10-10” program, she faced her next obstacle: self-doubt. She didn’t initially believe others would join her team.
Choosing to lead with transparency, Anita began sharing her actual rebates and profits on social media. Her consistency paid off as her community began to respond to her honest journey. Today, Anita is a full-time “Charmer” and has achieved the goal that once seemed out of reach; she is back at university and paying her own tuition fees entirely through her TC earnings.
Anita’s success has not gone unnoticed. In 2026, she was selected as one of Table Charm’s Young Brand Ambassadors. She has mastered the art of “social selling,” using TikTok to host training sessions and create engaging content that resonates with a younger generation.
Her message to other young parents and aspiring entrepreneurs is simple: “Avoid making excuses. I had a 4-month-old baby, but I still made the effort to go out and work because I knew my goals.”
For Anita, the true reward is the stability she has built for her four-year-old son. “Being able to take care of my child as a responsible parent is the best feeling,” she reflects. “I haven’t achieved all my goals yet, but I can see the light; things are already coming together.”