Name
(Required)
Your name
Department
(Required)
Your Department
Merchandise
TC Training
TC Mobile / Funeral
Marketing
Finance / Admin / Call Centre
Warehouse / Operations
Due Date
(Required)
When do you want this?
MM slash DD slash YYYY
Are you available for check-ins during the creation process?
Yes
No
Core Strategy
Target Audience
(Required)
Who is this for? (Business Builders, Managers, Distributors, or All)
Internal Network (Business Builders, Managers, Distributors)
External Audience (Public outside TC Network)
Objective / Problem Statement
(Required)
(What specific issue or challenge is this video resolving? What is the main goal? Explain)
Key Messaging
(Required)
What is the one thing the viewer should know or do after watching?
Video Specifications
Type of Video
(Required)
Educational, Demonstration, How-to, Informative, Ad, Reel, or Teaser
Educational
Demonstration
How-to-video
Informative
Motion Graphics
Advert
Reel / Short
Teaser
Platform
(Required)
Where will this live? (e.g., Facebook, YouTube, Instagram, WhatsApp)
Facebook
YouTube
Instagram
WhatsApp
Video Length
(Required)
Estimated duration required
Hours
:
Minutes
Format
(Required)
Vertical (9:16) or Horizontal (16:9)
Vertical 9:16
Horizontal 16:9
Both formats
Creative Direction
Concept References
(Required)
Provide links or descriptions of similar videos that capture the look and feel
Tone
(Required)
Professional, energetic, instructional, emotional, minimalist, etc.
Product Focus
(Required)
What is the primary product or service being showcased?
What are the steps
(Required)
Please detail the steps from the begining to the end.
Video Type
Definition
Best Length
Educational/Demo
Deep dive into product usage or system navigation.
3–5 minutes
Ad
High-energy, persuasive content focused on sales.
15–30 seconds
Reel
Short, engaging, trend-focused content for social reach.
15–60 seconds
Teaser
A "sneak peek" intended to build hype for a launch.
10–15 seconds
Additional Notes for the Requesting Department:
Revisions:
We allow for a maximum of 2 rounds of revisions. Please provide all feedback at once to ensure we stay on schedule.
Timeline:
5–10 days to create and complete the video.
Strategic Alignment:
Our goal is to create high-impact content. If the video's objective is not clearly defined, we may request a follow-up meeting to refine the concept before production begins.
